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Understanding Search Engine Optimization, By Camilo Concha

September 11, 2012 Leave a comment

Serving as owner and Managing Partner of Marketing Holdings for over a decade, I have helped numerous clients establish effective and well-managed online marketing and advertising strategies. One key aspect of Internet marketing is search engine optimization (SEO), which allows businesses to drive web traffic through higher search engine rankings.

With many competitors in a limited market space vying for high Google rankings, the SEO process is complex and time-consuming. A coordinated SEO approach requires creating and continuously updating online keywords that will drive visitors to your site. These selected keywords should be industry relevant and inserted in your content in a natural and judicious way. Through strategic site linking and frequently updated online content, you can raise your company’s ranking in Google and Yahoo searches.

Keep in mind that SEO marketing is not an overnight process, but rather requires a complex understanding of the algorithms Google uses in selecting sites at the top of search engine rankings. To run an effective SEO campaign, be prepared to stick with your strategy for the long haul, partnering with a professional service that optimizes your approach through staying up-to-date on new techniques.

About the Author:

With a Business Administration degree earned at California State University, Northridge, Camilo Concha has led Encino, California-based Marketing Holdings since 1999.

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Camilo Concha on Marketing Holdings: Part 1

As the owner and managing partner of Marketing Holdings, Camilo Concha possesses a unique understanding about leveraging the power of the Internet to propel businesses forward. In the course of his career, Mr. Concha has created and built multiple Internet-based businesses, and he shares his expertise with other companies seeking to do the same via Marketing Holdings.

Q: What types of services does Marketing Holdings offer its clients?

A: Our goal is to help our clients grow using Internet marketing techniques. Which strategies we deploy on our clients’ behalf depend largely on our analysis of business models, competition, and market elements.

Q: Can you describe some of the strategies you use?

A: One of the industry buzzwords you will hear quite a bit right now is search engine optimization, or SEO. Essentially, we help make our clients’ websites easily locatable by search engines. The best way to illustrate this is by example. Say that you are a personal injury lawyer in Los Angeles and you would like to show up on the first page of Google results when someone searches the terms “injury attorney Los Angeles.” We help you optimize elements of your web pages so that you show up in the first page or two as search engine users rarely look beyond the first few pages of results to find what they seek.

Q: Is SEO something companies can do for themselves?

A: Some do; however, search engines are always changing the algorithms that determine which sites rise to the top of their results. Marketing Holdings stays abreast of the latest SEO techniques. We also have a firm understanding of how people search the Internet, and we know which keywords they enter into searches. This knowledge helps our clients maximize their search engine results.

By Camilo Concha