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Understanding Search Engine Optimization, By Camilo Concha

September 11, 2012 Leave a comment

Serving as owner and Managing Partner of Marketing Holdings for over a decade, I have helped numerous clients establish effective and well-managed online marketing and advertising strategies. One key aspect of Internet marketing is search engine optimization (SEO), which allows businesses to drive web traffic through higher search engine rankings.

With many competitors in a limited market space vying for high Google rankings, the SEO process is complex and time-consuming. A coordinated SEO approach requires creating and continuously updating online keywords that will drive visitors to your site. These selected keywords should be industry relevant and inserted in your content in a natural and judicious way. Through strategic site linking and frequently updated online content, you can raise your company’s ranking in Google and Yahoo searches.

Keep in mind that SEO marketing is not an overnight process, but rather requires a complex understanding of the algorithms Google uses in selecting sites at the top of search engine rankings. To run an effective SEO campaign, be prepared to stick with your strategy for the long haul, partnering with a professional service that optimizes your approach through staying up-to-date on new techniques.

About the Author:

With a Business Administration degree earned at California State University, Northridge, Camilo Concha has led Encino, California-based Marketing Holdings since 1999.

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