As the owner and managing partner of Marketing Holdings, Camilo Concha possesses a unique understanding about leveraging the power of the Internet to propel businesses forward. In the course of his career, Mr. Concha has created and built multiple Internet-based businesses, and he shares his expertise with other companies seeking to do the same via Marketing Holdings.
Q: What types of services does Marketing Holdings offer its clients?
A: Our goal is to help our clients grow using Internet marketing techniques. Which strategies we deploy on our clients’ behalf depend largely on our analysis of business models, competition, and market elements.
Q: Can you describe some of the strategies you use?
A: One of the industry buzzwords you will hear quite a bit right now is search engine optimization, or SEO. Essentially, we help make our clients’ websites easily locatable by search engines. The best way to illustrate this is by example. Say that you are a personal injury lawyer in Los Angeles and you would like to show up on the first page of Google results when someone searches the terms “injury attorney Los Angeles.” We help you optimize elements of your web pages so that you show up in the first page or two as search engine users rarely look beyond the first few pages of results to find what they seek.
Q: Is SEO something companies can do for themselves?
A: Some do; however, search engines are always changing the algorithms that determine which sites rise to the top of their results. Marketing Holdings stays abreast of the latest SEO techniques. We also have a firm understanding of how people search the Internet, and we know which keywords they enter into searches. This knowledge helps our clients maximize their search engine results.
Owner and managing partner of Marketing Holdings, Camilo Concha, recently discussed how his company helps businesses harness the power of the Internet to increase their visibility.
Q: You provide search engine optimization (SEO) for companies, but are there other ways you can help them increase their Internet visibility?
A: Many of our clients glean great results from Pay Per Click advertising.
Q: Can you explain how Pay Per Click marketing works?
A: When you use a search engine, you get two or three different sets of results. Take a look at Google; if you are looking for a personal injury lawyer in Los Angeles, and you use “injury attorney Los Angeles” as your search terms, you will notice three listings in a colored square at the top of the page. These are paid listings. Under those listings, you will see the “organic” listings, which result from the keyword search. On the right, you will also notice ads. These are Google’s Pay Per Click marketing ads. Many other websites have similar programs.
Q: What benefits do Pay Per Click programs offer advertisers?
A: The ads are targeted to an audience searching specific keywords, so companies get their results in front of the people who already have an interest in the products or services they provide. Not only that, but as soon as the campaign goes live, qualified leads can find you. Perhaps best of all, Pay Per Click advertising only costs you money for people who click on your link. You do not have to pay for the people who see your link and pass on it. What this means for you is that when someone comes to your site, they have a strong interest in the product or service you offer. If you have an effective website, then there is a good chance you will have the opportunity to convert the advertising money you spent getting them there into a sale.