When Camilo Concha and his family first moved to the United States from Colombia, they had only $300. Camilo barely spoke any English, had no job, and no friends. With such a meager start, and the odds already firmly stacked against him, few would believe that so many years later, he would be an extremely successful entrepreneur with several flourishing companies under his guidance.
Camilo Concha enrolled in high school where he was able to take ESL classes and finally learn to speak English. It was through these classes that Camilo was at last able to communicate his ideas, but it would still be years later before he would find the radiant confidence he possesses today.
Unsatisfied with only his high school diploma, Camilo Concha wanted to attend college. He knew that to be a successful businessman, he would need a higher education and a degree. His ESL teacher warned him that college would be difficult for a non-native speaker and that he would probably be better off if he instead enrolled in a trade school to learn a skill such as welding because graduating college would probably take him many years longer than it would for most people. But Camilo Concha was determined. Four years later he would be accepted to CalState Northridge and begin his education of the world of business management and finance.
While attending college, Camilo Concha got a job working for the San Fernando Valley Bar Association as a Spanish-language receptionist, helping those Southern California residents who could not speak English find the right attorney. While working this job, Camilo realized the desperate need for an attorney referral service. It was then that Mr. Concha decided to establish the Attorney Search Network.
From his San Fernando Valley apartment, Camilo Concha began the Attorney Search Network. In the beginning, he was the only employee and was still working his other job while attending college, but in his spare time, he slowly grew the business, piece by piece. It didn’t take him long to realize he needed a real office with a real, official business address. So one afternoon Camilo took a long walk down Ventura Blvd, looking for any available space for lease. He had no idea how much it would cost to rent an office. He called the number of a real estate agent for a building with an opening. She came down to show him the space, but she could tell he probably didn’t have the funds to secure it. She asked him what his budget was and Camilo told her. $200. The real estate agent either took pity on Camilo or saw an opportunity to make a little extra. She told him to come back the next day. She just might have something for him.
When Camilo came back the following morning, he found his new office. It was a janitor’s closet that had been repainted the night before. The way that Camilo Concha looked at it, an office was an office. He finally had a real business address. The room was so small that whenever Camilo would meet with clients or take calls, he would have to step out of the office. As time went on, Camilo Concha continued to expand the business until eventually he needed help. He needed employees. Now, Camilo works out of one of the tallest buildings in the San Fernando Valley and employs dozens of people.
From the work he did to create the Attorney Search Network he realized that he could translate those skills he learned to found other companies. His next venture would be similar to ASN but this time be in the field of medical referral. 1800mysurgeon was created to assist individuals who are looking for a board-certified, reputable cosmetic surgeon. Both the Attorney Search Network and 1800mysurgeon have extensive databases of hundreds of doctors and lawyers from nearly every legal and medical field.
After two successful ventures, Camilo Concha wanted more. He knew from creating the Attorney Search Network and 1800mysurgeon that along with the need that people had in trying to find the right attorney or doctor, there was also a need to finance legal and medical fees. This spurred Camilo Concha to create his next two companies: mylegalloan.com and medicalfinancing.com, both of which offer financial assistance to those with a need for a legal defense fund or a costly cosmetic procedure that would otherwise not be covered by insurance.
It is through Camilo Concha’s remarkable ability to diagnose market needs and find viable, simple solutions that he has been able to find so much success in his many business ventures. Camilo Concha holds many professional affiliations with regulatory agencies such as the California State Bar Association, the American Bar Association, the American Fair Credit Council, the International Association of Debt Arbitrators, and the Better Business Bureau. He has been a guest of honor at the home of former President of Mexico, Vicente Fox. Additionally, Camilo is a member of the YPO of Beverly Hills and Karma International and was the recipient of an Award of Excellence from the California State Assembly Office.
He is the CEO and founder of Marketing Holdings, www.marketingholdings.com, a digital marketing and media company based in Sherman Oaks, California. The company offers a wide range of 21st century marketing services designed to suit every client’s needs.
As a marketing guru and entrepreneur, Camilo Concha has been developing digital solutions for real-world problems for nearly 20 years.
Some of Camilo Concha’s companies:
Attorney Search Network – is one of the leading lawyer referral services in the United States. With certification from the State Bar of California, ASN adheres to the strict standards put forth by the American and Californian Bar Associations to ensure that potential clients are matched with only certified, experienced lawyers.
The more than 400 attorneys belonging to the Attorney Search Network are required to be fully insured in order to protect potential clients from legal malpractice. Additionally, the attorneys belonging to the Attorney Search Network cover a wide range of areas, offering representation and counseling for nearly every legal concern. The company was recently recognized by the United Chamber of Commerce of the San Fernando Valley.
1800mysurgeon.com – is one of the largest and most trusted cosmetic procedure referral companies in the world. For individuals seeking doctors to perform cosmetic medical procedures, 1800mysurgeon.com offers a diverse and extensive network of board-certified, insured doctors.
TheDAIgroup.com Distressed Assets Investment Group is a Los Angeles-based real estate investment firm specializing in undervalued and distressed properties.
Mylegalloan.com is a legal financing company created to help individuals pay their legal fees so that finding a good lawyer doesn’t have to be something only available to the wealthy.
MedicalFinancing.com provides medical loans to individuals undergoing elective procedures. Cosmetic surgery can be a costly endeavor, but with MedicalFinancing.com, everyone can afford to look the way they want to look.
Camilo received a Bachelor’s degree in Business Administration from CalState Northridge and attended the UCLA Executive Program before embarking on a career in business analysis and consulting. After a few years offering his expertise to help other companies find solutions, Camilo Concha decided to start his own company. Marketing Holdings is a 21st Century digital marketing firm with cutting-edge methodologies, focused on taking its clients into the future.
With professional associations with the Better Business Bureau, the International Association of Debt Arbitrators, the American Fair Credit Council, the California State Bar, and the American Bar Association, Mr. Concha has made it a priority that his companies are always abiding by the strictest industry regulations and keeping on top of the latest trends and
Camilo has a proven track record of helping those in need afford the medical and legal help they deserve, and he has devoted his life to creating businesses that level the playing field for those with fewer resources. A member of Karma International, and the Beverly Hills chapter of YPO, Camilo was recently a guest of honor at the home of the former President of Mexico, Vicente Fox. He is also the recipient of an Award of Excellence from the State Assembly Office.
Serving as owner and Managing Partner of Marketing Holdings for over a decade, I have helped numerous clients establish effective and well-managed online marketing and advertising strategies. One key aspect of Internet marketing is search engine optimization (SEO), which allows businesses to drive web traffic through higher search engine rankings.
With many competitors in a limited market space vying for high Google rankings, the SEO process is complex and time-consuming. A coordinated SEO approach requires creating and continuously updating online keywords that will drive visitors to your site. These selected keywords should be industry relevant and inserted in your content in a natural and judicious way. Through strategic site linking and frequently updated online content, you can raise your company’s ranking in Google and Yahoo searches.
Keep in mind that SEO marketing is not an overnight process, but rather requires a complex understanding of the algorithms Google uses in selecting sites at the top of search engine rankings. To run an effective SEO campaign, be prepared to stick with your strategy for the long haul, partnering with a professional service that optimizes your approach through staying up-to-date on new techniques.
About the Author:
With a Business Administration degree earned at California State University, Northridge, Camilo Concha has led Encino, California-based Marketing Holdings since 1999.
Q: What is the DAI Group?
Mr.Concha: DAI stands for Distressed Asset Investments. The DAI Group invests in distressed and otherwise undervalued real estate throughout California.
Q: What is a distressed asset?
Mr.Concha: Distressed assets have a depressed value due not to the conditions of the market, but rather to the issuer. For example, when an issuer defaults on loans for a commercial space, that space then becomes a distressed asset with a lower than average value.
Q: How does the DAI Group make money from distressed assets?
Mr. Concha: The employees at DAI represent a wealth of real estate, structured finance, and acquisitions experience. Capitalizing on our unique skills, we obtain distressed real estate at low prices and work within a network of highly specialized companies to keep costs to a minimum and return the property to the market.
Q: What makes DAI unique among other distressed asset investment firms?
Mr. Concha: Our tight-knit network of knowledgeable real estate and finance professionals permits us to handle the investment in-house for the entirety of its lifespan at DAI. This streamlined process saves a significant amount of time and expense. Through this efficient management and our attention to detail, an important asset to any investment firm, we maximize our returns on investments in ways that other firms are unable to do.
Q: What sort of property does DAI purchase?
Mr.Concha: The DAI Group invests in commercial and residential properties, including multi-family buildings, apartments, condominiums, and single-family homes. We also invest in debt values with significant intrinsic value.
Q: How does the DAI Group find its investments?
Mr.Concha: We maintain connections with several real estate agents and also have done deals with JPMorgan Chase, Wells Fargo, Citigroup, Bank of America, and Goldman Sachs, in addition to other banks. Through this agreement, we often buy distressed properties in bulk and at the court house steps.
Q: How does DAI value its investments?
Mr. Concha: The DAI Group conducts thorough property evaluations, which include a Uniform Residential Appraisal Report and a Broker Price Opinion. With this information, we ascertain the property’s current value and its potential value once repaired.
Q: What companies does DAI work with?
Mr.Concha: Among others, we enjoy partnerships with 360 Realty Solutions, Attorney Search Network, and Metro States Mortgage. I encourage anyone interested to learn more about these companies online.
As the owner and managing partner of Marketing Holdings, Camilo Concha possesses a unique understanding about leveraging the power of the Internet to propel businesses forward. In the course of his career, Mr. Concha has created and built multiple Internet-based businesses, and he shares his expertise with other companies seeking to do the same via Marketing Holdings.
Q: What types of services does Marketing Holdings offer its clients?
A: Our goal is to help our clients grow using Internet marketing techniques. Which strategies we deploy on our clients’ behalf depend largely on our analysis of business models, competition, and market elements.
Q: Can you describe some of the strategies you use?
A: One of the industry buzzwords you will hear quite a bit right now is search engine optimization, or SEO. Essentially, we help make our clients’ websites easily locatable by search engines. The best way to illustrate this is by example. Say that you are a personal injury lawyer in Los Angeles and you would like to show up on the first page of Google results when someone searches the terms “injury attorney Los Angeles.” We help you optimize elements of your web pages so that you show up in the first page or two as search engine users rarely look beyond the first few pages of results to find what they seek.
Q: Is SEO something companies can do for themselves?
A: Some do; however, search engines are always changing the algorithms that determine which sites rise to the top of their results. Marketing Holdings stays abreast of the latest SEO techniques. We also have a firm understanding of how people search the Internet, and we know which keywords they enter into searches. This knowledge helps our clients maximize their search engine results.
Owner and managing partner of Marketing Holdings, Camilo Concha, recently discussed how his company helps businesses harness the power of the Internet to increase their visibility.
Q: You provide search engine optimization (SEO) for companies, but are there other ways you can help them increase their Internet visibility?
A: Many of our clients glean great results from Pay Per Click advertising.
Q: Can you explain how Pay Per Click marketing works?
A: When you use a search engine, you get two or three different sets of results. Take a look at Google; if you are looking for a personal injury lawyer in Los Angeles, and you use “injury attorney Los Angeles” as your search terms, you will notice three listings in a colored square at the top of the page. These are paid listings. Under those listings, you will see the “organic” listings, which result from the keyword search. On the right, you will also notice ads. These are Google’s Pay Per Click marketing ads. Many other websites have similar programs.
Q: What benefits do Pay Per Click programs offer advertisers?
A: The ads are targeted to an audience searching specific keywords, so companies get their results in front of the people who already have an interest in the products or services they provide. Not only that, but as soon as the campaign goes live, qualified leads can find you. Perhaps best of all, Pay Per Click advertising only costs you money for people who click on your link. You do not have to pay for the people who see your link and pass on it. What this means for you is that when someone comes to your site, they have a strong interest in the product or service you offer. If you have an effective website, then there is a good chance you will have the opportunity to convert the advertising money you spent getting them there into a sale.